What sets you apart?
If you cringe when you hear this question, this is for you.
This guy right here knew he was interesting. Found at an old fortress in Lisbon, Portugal.
You don’t think you’re special.
You don’t think you’re unique.
You don’t think you’re interesting.
But …. I do.
I see you. I see what you’ve dismissed as “no big deal.” I bring out what you think “everybody just knows.”
When you start discovering what sets you apart, it can feel like “it shouldn’t be that easy.” It may seem like “I could really market THAT?”
Fitting in is so last season. Standing out doesn’t have to be bold, or colorful, or wild. It can be you. You being you at your best. You saying the things you find yourself saying to your clients on repeat. Why post what some old and long gone philosopher said, when you can be the quotable one?
There’s no one like you. You might not think you’re all that, but I’ll keep reminding you of your utter brilliance.
I was talking with someone recently about the idea of "unconscious competencies" those talents we have but think are "no big deal" because we assume "everyone can do this"
One of the reasons I value client feedback is because they often tell me surprising reasons why they like working with me. Again, things I don't think are a big deal like working from a place of integrity. But it IS a big deal and worth sharing in my marketing!